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Internal Linking: Four Key Concepts to Improve your SEO Content
To most people, internal linking may seem like a basic topic to cover; though this skill may seem more primitive than not, often times, it is the fundamental practices, which are overlooked. So, what...
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SoLoMo Series, Part I: Alphabet
For the past two years here on the LT blog, I’ve had the fortune of writing about almost anything mildly related to the world of marketing. There’s been bitcoin and burritos, Ello and Missy Elliot, and...
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SoLoMo Series, Part II: Facebook
Welcome back to the SoLoMo series, where we’ll be running through the latest in social, local, and mobile search. By taking a deeper look at each of the industry titans, we’ll decipher what 2015...
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Is That SEO You’re Breathing?
Does trying to rank for your top keywords feel like this? If so, you’re probably thinking about hiring someone to do your SEO, and you’ll want to know a little bit about how we do SEO. Well, this is...
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SoLoMo Series, Part III: LinkedIn
Welcome back to the riveting conclusion of the SoLoMo series. For the past few months here on the LT blog, we’ve been surveying the search industry by looking through the lens of how social, local, and...
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How to Create an SEO Strategy
Unless you’ve been living under a rock the past few years, you’ve probably heard about search engine optimization and why SEO strategy is so important to business. If not, a quick refresher: The key...
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Rebuilding Your Website’s Infrastructure the Right Way With 301 Redirects
It’s not uncommon to have to rebuild a website. In the digital space, things are constantly changing, so something that may not have mattered 10 years ago could suddenly carry much more significance...
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SEO Copywriting: How to Write Content That Ranks
Content is king; this is no secret. But what separates great content from good content in the eyes of search engines, like Google? The key here is balance—a balance of language. Voice, tone and...
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Google’s Mobile-First Index Explained
Last fall, as mobile and tablet devices took the lead in worldwide Internet usage over desktop for the first time ever, Google unveiled its mobile-first index update. For the last year, the update has...
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Fake Reviews Are Better Than Ever
Whenever a story with advertising ties makes major headlines, it can usually be sorted into one of two buckets. There’s a tendency to focus a lot on the creative parts of our industry – the actual...
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